Managing Your Business

If you're marketing a product or brand online, you shouldn't underestimate the value of tech influencers and the pull they have over your online audience. You might want to take advantage of this value by getting in touch with them and partnering with them in some way.

Communicating with tech influencers is online networking that can be of immense value to you if you do it right. The following are five tips for communicating with tech influencers to keep in mind:

Put enough research into finding the right influencers to communicate with and potentially promote your brand or product

One of the most important questions to answer at the start is who exactly you need to get in touch with as an influencer. You need to put adequate research into finding influencers with an audience that is likely to be interested in your offerings as a brand. 

You should have enough knowledge of your industry that you're aware of who the big influencers online are. Otherwise, you can find more influencers online by surfing the web and researching with search engines and social media networks. 

Make sure you're making an effort to contact multiple influencers and not just one

You're probably going to fail in your online networking efforts if you get in touch with only one influencer. You're likely to get some rejections or some influencers who don't respond.

Try to get in touch with numerous influencers and put effort into building relationships with them over time. Don't expect things to happen right away. Consider it a relationship building task that may take a while.

Get to the point when you're pitching your proposal or idea

You might be so passionate about your brand or company that it's tempting to go on and on about yourself in your pitch. However, being too wordy and self absorbed could lead to quick rejections.

Get to the point in your pitch, and try to draw the influencer in immediately. Only include the information that's necessary, and try to be brief.

Be persistent and expect rejection

Don't be discouraged if you're rejected or you don't get a response from some of your pitches or proposals. You may have to send out a second round of pitches or contact lesser known influencers to begin making your mark.

Don't try to contact tech influencers until you're ready

One of the biggest mistakes people make when attempting to network with tech influencers is contacting them before their brand and online presence are ready.

Any influencer is going to do some research on you by looking at your site and social media content before responding. Make sure you're already offering enough quality content before you get in touch with influencers for the best results possible.