Managing Your Business

A clothing item that bears a tag that identifies your company and vital details about a particular garment may help you sell your wares. Printed tags include screen-printed labeling, tear-away tags, and standard tags.

Advertising Criteria

The Federal Trade Commission (FTC) has implemented some guidelines that pertain to textiles that are intended to be sold to consumers. These guidelines outline how a manufacturer or seller should label each garment. The manufacturer's or dealer's identity, the textile type and content percentage, the care instructions, and the location where the clothing was manufactured need to be clearly printed on the fabric or a paper tag. A clothier may use a basic or custom design to create a screen-printed (tagless) marking within a garment or a tear-away or standard tag.

Tag Exchanges

When a retailer orders clothes from a manufacturer, each garment will be tagged. If a printed paper tag has been attached to a garment, a retailer can either leave the paper tag intact or can replace it with a custom tag that is representative of the retail shop where clothing will be sold. By exchanging a tag, a retailer will be able to showcase their own branding. This can be beneficial, both while selling clothing within a retail shop or while selling clothing in a marketplace that showcases many clothing brands and stores. For instance, if a retailer will be selling clothes at a mainstream event where many other retailers will be displaying their own collections of garments, a distinct tag that has been put on a garment will help a consumer determine the clothier who is representing the item. This may aid with increasing sales, especially if a customer is fond of a particular clothing store and is solely interesting in shopping for attire that comes directly from this source.

Printing And Tag Attachment Strategies

If printing will be added to a garment, a clothier should have a tagless design added to a discreet area within a garment. The printing should be legible and should be easily accessible. A pair of pants or a shirt may contain a screen-printed design along an interior hemline. If plastic loops or strings are going to be used to secure a tear-away tag or a standard tag, a clothier may decide to use a button or belt loop to secure a tag. They can also use a small handheld machine to create a small hole in each garment. Each hole can be used to anchor a tag.